The Orchard
Welcome to The Orchard — a curated collection of projects I’ve had the honour of cultivating — from refreshed identities to thoughtfully rooted brand systems. Each case study shares the heart behind the brand, the strategy beneath the visuals, and the creative decisions that helped it flourish.
Take a wander through the orchard and see what’s been growing.
Hope's Home - Brand Elevation
Hope's Home had a strong, recognizable logo with years of trust behind it — so this wasn’t a rebrand. It was a thoughtful elevation.
While the logo remained intact, the visual identity needed to better reflect the joy, warmth, and vibrancy of the children and families they serve.
I refreshed the existing colour palette by brightening and enriching the tones, transforming a once muted look into something playful yet purposeful. Their original oval elements were reimagined as light, childlike “bubbles,” adding softness, movement, and cohesion across layouts.
We also shifted away from generic imagery, incorporating real photos of their children and staff to create emotional connection — visuals that speak to the heart and inspire generosity.
Finally, the voice of the brand was refined to reflect the founder’s own words and values — rooted in doing everything with “intention and purpose.”
The elevated identity was rolled out across apparel, billboards, social media, banners, and marketing materials — creating a cohesive presence that feels aligned, heartfelt, and true to who Hope’s Home is today.
Annual Report
Billboard Design
Merch, Social Media, Billboard Design & Imagery
Vehicle Wrap Design
Working with Callie on the rebrand for Hope’s Home has been nothing short of transformational. She approached our story, our mission, and the children and families we serve with such compassion and depth that it felt like she understood our heartbeat from day one.
Callie translated our complex, deeply personal work into visuals and language that truly reflect the hope, dignity, and joy at the core of our organization. Her creativity is exceptional, but what sets her apart is the care she puts into every detail. The final result is a brand that feels authentic, beautiful, and unmistakably us.
Callie is talented, intuitive, and an absolute joy to collaborate with. I couldn’t recommend her more highly.
Jacqueline Tisher
Founder & Strategic Advisor of Hope's Home
Breland Counselling - Brand Implementation & Expansion
Breland Counselling and Support already had a beautifully established brand. The logo — featuring the meaningful “B” ribbon symbol honouring the owner’s Métis roots — was thoughtful, symbolic, and well designed. The colour palette reflected personal favourite shades, and the typography was carefully chosen.
This wasn’t a rebrand.
It was about bringing the brand fully to life.
While the foundation was strong, it wasn’t being utilized to its full potential. The logo was in use, but the extended palette, graphic elements, and supporting styles weren’t showing up consistently across materials and spaces.
My role was to activate the full brand system.
From subtle touches inside therapy offices to a welcoming, intentional presence on the exterior window wrap, the branding now feels cohesive and immersive throughout the clinic. The result is a space where the visual identity reflects the same care, intention, and purpose that defines the counselling experience itself.
Social Media, Apparel and Window Frost
Business Cards & Pens
Colouring Pages
Window Frost
Working with Callie to focus our brand has been a dream. She truly listened to the vision I had and brought it to life through her own creative process. She asked questions when she needed clarification. Throughout the entire process she requested feedback multiple times and addressed each point I raised with the utmost care. I look forward to our continued creative relationship. Highly recommended.
Ashley Breland
Owner & RSW at Breland Counselling & Support
Prairie Harmony Massage & Wellness - Full Rebrand
Prairie Harmony Massage & Wellness marked a new chapter for Rhiannon — one that began with a name change and the desire for a completely new identity.
This wasn’t a refresh. It was a full rebrand built from the ground up.
With the new name came an opportunity to create something deeply aligned with who she is and where she’s rooted. Staying true to her prairie heritage and love for Saskatchewan was central to the vision. The landscape itself became our inspiration — open skies, golden wheat, soft earthy tones, and a sense of grounded calm.
Together, we developed a prairie-inspired colour palette, intentional typography, and a custom logo suite incorporating subtle wheat symbolism to reflect both place and purpose. The visual identity feels natural, restorative, and connected to the land — mirroring the experience clients receive during her treatments.
The brand was carried seamlessly across social media graphics and a cohesive, on-brand website, creating a consistent presence both online and in person.
Prairie Harmony now has an identity that fully embodies its name — grounded, harmonious, and unmistakably local. A rebrand thoughtfully designed to feel rooted in Saskatchewan and aligned with the wellness experience Rhiannon provides.
Brand Identity, font selection, colour palette, pattern
Website Design
Logo Variant
Social Media Cover Imagry
As a massage therapist I knew I had no business trying to design a logo, branding or website. I messaged Callie and she immediately got to work bringing my vision to reality. She is so talented and passionate about her work. She takes away the stress and makes it so fun!
Rhiannon Sherven
Owner & RMT at Prairie Harmony Massage & Wellness
Team Sports Photography
What started as a simple idea quickly grew into something more.
I wanted to offer teams a fresh spin on traditional sports photography — something beyond the standard team photo and individual pose. With my background in graphic design, I saw an opportunity to bring creativity into the mix by designing custom, sport-themed composites inspired by professional player cards.
The goal wasn’t to replace classic team photos — it was to elevate them.
Each session includes polished team portraits and individual images, but the magic happens in the details. Through intentional editing and custom graphics, select photos are transformed into bold, high-impact keepsakes that make every athlete feel like a star.
What began as a creative experiment has become a sought-after offering, with teams across multiple sports embracing the experience. Families love having something unique, and athletes light up when they see themselves represented in such a powerful way.
Because at the end of the season, it’s not just about wins or losses.
It’s about confidence.
It’s about pride.
It’s about kids seeing themselves as capable, strong, and part of something meaningful.
And if I can help capture that — while adding a little extra magic — then I know we’ve created something worth remembering.
U13 Hollandia United
U5 Braves Bulldogs Baseball
U15A Comet Vipers Hockey
Stories from the Soil
Callie helped us create an information brochure and rack card for Empty Arms Unexpected Journey group. She gathered our ideas, mock ups and put together a great quality product. We had a few changes along the way and she was accommodating in all aspects especially communication and turn around time. Work was done in a quick efficient manner. We highly recommend for an project!
Michael L.
Callie has completed multiple projects and promotional related work for my business. Her work is detailed, thorough, and is always exactly what I wanted! I couldn't be happier with her work! will continue to use her for all of my business and personal related graphic design needs! Would highly recommend her services.
Lucia Medspa
I just got my company logo made from Callie, and I have to say it looks amazing! I would highly recommend her to anyone who needs something like this done. Thanks again Callie for the great work and great logo!
Brendon B.
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